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Category Archives: Small Business Marketing
Are you Getting the Results you need from Social Media? Five-part series
I’m so grateful for the knowledge Louise has given me. I feel enlightened!
Training Company, Hampshire
This is the first in a five-part series of articles which appears in www.thesussexnewspaper.com and which will help you to make and get the most out of your social media activity.
In this series, we look at what I call the four key pillars of social media currently used by businesses and how you could be working smarter, starting with Linked In…
Making Linked In Work Harder for you
Just to remind you, social media is about people and it’s about communication. It’s about sharing information and opinions, being helpful and giving. We as organisations must remember that we are not in control of what people say about us; all we can do is try to influence positively… More
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The next Making Linked In work Harder workshop is in Brighton on 25 September, 09.30 – 13.00, £50 per person.
Organise your own ‘Topping Out’ ceremony!
I was invited to a client’s ‘Topping out’ ceremony on Friday and I made a few ‘notes to self’. For those looking blankly at the screen, the construction industry marks the achievement of putting the last beam in place on … Continue reading
Why entering awards is a good thing – but only if you do it properly
I had the interesting job of judging some regional business awards recently and I suffered such polar reactions to the standard of submissions, I had to write a blog post… I was even taking notes for my blog whilst reading … Continue reading
Posted in Brand Values, mentoring, Public relations, Small Business Marketing, Strategic Planning, Uncategorized
Tagged brand values, budget marketing, Business awards, business tips, company philosophy, customer expectations, delivery, marketing help, Mentoring, understanding marketing
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Do you wonder why networking is not quite working for you?
When I started my business in 2007, networking was the most powerful and cost-effective tool in my marketing toolbox. And it got me my first 3 clients. But over the years, I’ve heard people mutter that it’s not working; it’s … Continue reading
Hashtags V Twitter handles
I’ve just had an interesting conversation with a new client about Hashtags and Twitter names and which you should encourage when promoting an event. #Hashtags# These are used to track/ search for keywords or topics. For instance, I had a few … Continue reading
Posted in Events, mentoring, Online marketing, Small Business Marketing, Social media
Tagged social media, tweets, Twitter
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Mentoring Matters
This is my latest article for SussexNewspapers.com, based on a lot of confusion I’ve heard recently from businesses keen to get some support, but not really sure what support they need. As I provide mentoring for marketing issues, I’m intrigued … Continue reading
Posted in mentoring, Small Business Marketing, Strategic Planning, Training
Tagged coaching, Mentoring
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Chichester Chamber Training Programme
Coalition is pleased to have been asked to deliver three workshops for the Autumn training programme for Chichester Chamber of Commerce. The programme is open to members of the Chamber and non members and all workshops are interactive and action-focused, … Continue reading
Posted in Brand Values, Branding, Online marketing, Small Business Marketing, Social media, Strategic Planning, Training
Tagged networking, skills, Training
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Marketing is dead! Long live marketing!
I recently let go of a few frustrations in my monthly column for The Sussex Newspaper. Why are we re-inventing the wheel?! http://thesussexnewspaper.com/columnists/3327-marketing-is-dead-long-live-marketing.html What are your thoughts about this? How do you go about planning your marketing? Have you succeeded … Continue reading
Getting in someone who ‘does’ marketing
In my travels I find there are many business owners who are nervous about outsourcing; whether it’s their accounts, IT, sales, admin or marketing they’re considering getting help with. When it’s your own business, of course you need to be … Continue reading
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