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People who know my philosophies on marketing know that I don’t believe social media is a miraculous new phenomenon.
From my perspective, it is an exciting new channel for communicating about your business and yes, there are some rules to abide by. Just as there are if you want to get your press advertising, PR or direct marketing right. But past that, it’s not going to revolutionise our lives.
What I also believe is that social media won’t work alone. In the same way that advertising won’t work on its own. PR won’t work on its own and nor will direct marketing. For some ideas on how to integrate your offline marketing with your social media, take a look at this article I penned for The Sussex Newspaper:
How have you managed to get more followers/ likes and contacts? what business are you in and what has worked for you?