Category Archives: Strategic Planning

Why entering awards is a good thing – but only if you do it properly

I had the interesting job of judging some regional business awards recently and I suffered such polar reactions to the standard of submissions, I had to write a blog post…  I was even taking notes for my blog whilst reading … Continue reading

Posted in Brand Values, mentoring, Public relations, Small Business Marketing, Strategic Planning, Uncategorized | Tagged , , , , , , , , , | Leave a comment

5 key points for e-marketing success

I delivered a half day workshop on e-marketing this week and we had some really good discussion. This post follows up on the workshop and provides 5 key things which will help you get your e-marketing right. E-marketing is as … Continue reading

Posted in Online marketing, Social media, Strategic Planning, Training | Leave a comment

Coalition Connecting for Business

Coalition is exhibiting at the Marriott Portsmouth on Monday 21st November in the Connecting for Business show- why not pop along and see us?! As well as having stand at the business show, I’ll be hosting a seminar on social media: … Continue reading

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Mentoring Matters

This is my latest article for SussexNewspapers.com, based on a lot of confusion I’ve heard recently from businesses keen to get some support, but not really sure what support they need. As I provide mentoring for marketing issues, I’m intrigued … Continue reading

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Chichester Chamber Training Programme

Coalition is pleased to have been asked to deliver three workshops for the Autumn training programme for Chichester Chamber of Commerce. The programme is open to members of the Chamber and non members and all workshops are interactive and action-focused, … Continue reading

Posted in Brand Values, Branding, Online marketing, Small Business Marketing, Social media, Strategic Planning, Training | Tagged , , | 2 Comments

Marketing is dead! Long live marketing!

I recently let go of a few frustrations in my monthly column for The Sussex Newspaper.  Why are we re-inventing the wheel?! http://thesussexnewspaper.com/columnists/3327-marketing-is-dead-long-live-marketing.html What are your thoughts about this? How do you go about planning your marketing? Have you succeeded … Continue reading

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Getting in someone who ‘does’ marketing

In my travels I find there are many business owners who are nervous about outsourcing; whether it’s their accounts, IT, sales, admin or marketing they’re considering getting help with. When it’s your own business, of course you need to be … Continue reading

Posted in Outsourcing marketing, Small Business Marketing, Strategic Planning, Working relationships | Tagged , , , , | 5 Comments