Author Archives: coalitionmarketing

About coalitionmarketing

I am passionate about marketing. More than 17 years' experience across private, public and charity sectors has taught me what works and what doesn't for business and consumer marketing. I set up Coalition in January 2007 in Chichester, to provide organisations with unbiased and independent guidance and knowledge on how to market themselves effectively. Marketing is not rocket science. It is common sense and knowing the consequences of your actions. Coalition shares its marketing knowledge through consultancy and workshops so you can improve your decision making, planning and, effectively, your bottom line.

Are you Getting the Results you need from Social Media? Five-part series

Posted on 17/08/2012 by coalitionmarketing

I’m so grateful for the knowledge Louise has given me. I feel enlightened!
Training Company, Hampshire

ImageThis is the first in a five-part series of articles which appears in www.thesussexnewspaper.com and which will help you to make and get the most out of your social media activity.

In this series, we look at what I call the four key pillars of social media currently used by businesses and how you could be working smarter, starting with Linked In…

Making Linked In Work Harder for you

Just to remind you, social media is about people and it’s about communication.  It’s about sharing information and opinions, being helpful and giving.  We as organisations must remember that we are not in control of what people say about us; all we can do is try to influence positively… More

[caption id="" align="alignleft" width="139"]Image Have you got it?[/caption]

Learn more

The next Making Linked In work Harder workshop is in Brighton on 25 September, 09.30 – 13.00, £50 per person.

Email for more information and to book

Continue reading →

Posted in Events, Linked In, Online marketing, Small Business Marketing, Social media, Training | Tagged , , , , , , | Leave a comment

Your social media recipe – not a miraculous new phenomenon!

Posted on 06/07/2012 by coalitionmarketing

<meta name=”google-site-verification” content=”zfHO3hno5g7Krt5y2NOglEkrvsbbpC9o9Cugx6m4fGE” /> People who know my philosophies on marketing know that I don’t believe social media is a miraculous new phenomenon. From my perspective, it is an exciting new channel for communicating about your business and yes, there … Continue reading →

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Branding & the Key to Success

Posted on 13/06/2012 by coalitionmarketing

The key to getting your brand established is to be consistent – in how your customers experience and hear about your brand and in how it looks visually.  The principles behind why you set up the business in the first … Continue reading →

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Are you still asking what, why and how?

Posted on 10/06/2012 by coalitionmarketing

Join me and Sussex Business Bureau for a day on Social Media on 22nd June 2012.  There are still a few tickets available for this fascinating conference aimed at helping you get more out of your social media. Join us to … Continue reading →

Posted in Brand Values, Events, Networking, Online marketing, Social media, Uncategorized | Tagged , , , , , , , | Leave a comment

A wealth of experience, but do you know everything?

Posted on 01/06/2012 by coalitionmarketing

Chichester Chamber of Commerce has just completed their Enterprise Programme for Over 50s; a four week programme of workshops and coaching for those wanting to start their own business or become self employed. Now, it’s not often I feel insecure … Continue reading →

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Organise your own ‘Topping Out’ ceremony!

Posted on 08/05/2012 by coalitionmarketing

I was invited to a client’s ‘Topping out’ ceremony on Friday and I made a few ‘notes to self’.  For those looking blankly at the screen, the construction industry marks the achievement of putting the last beam in place on … Continue reading →

Posted in Public relations, Small Business Marketing, Uncategorized, Working relationships | Leave a comment

Why entering awards is a good thing – but only if you do it properly

Posted on 15/03/2012 by coalitionmarketing

I had the interesting job of judging some regional business awards recently and I suffered such polar reactions to the standard of submissions, I had to write a blog post…  I was even taking notes for my blog whilst reading … Continue reading →

Posted in Brand Values, mentoring, Public relations, Small Business Marketing, Strategic Planning, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Do you wonder why networking is not quite working for you?

Posted on 05/03/2012 by coalitionmarketing

When I started my business in 2007, networking was the most powerful and cost-effective tool in my marketing toolbox. And it got me my first 3 clients. But over the years, I’ve heard people mutter that it’s not working; it’s … Continue reading →

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Hashtags V Twitter handles

Posted on 26/02/2012 by coalitionmarketing

I’ve just had an interesting conversation with a new client about Hashtags and Twitter names and which you should encourage when promoting an event. #Hashtags# These are used to track/ search for keywords or topics. For instance, I had a few … Continue reading →

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5 key points for e-marketing success

Posted on 16/01/2012 by coalitionmarketing

I delivered a half day workshop on e-marketing this week and we had some really good discussion. This post follows up on the workshop and provides 5 key things which will help you get your e-marketing right. E-marketing is as … Continue reading →

Posted in Online marketing, Social media, Strategic Planning, Training | Leave a comment