Author Archives: coalitionmarketing

About coalitionmarketing

I am passionate about marketing. More than 17 years' experience across private, public and charity sectors has taught me what works and what doesn't for business and consumer marketing. I set up Coalition in January 2007 in Chichester, to provide organisations with unbiased and independent guidance and knowledge on how to market themselves effectively. Marketing is not rocket science. It is common sense and knowing the consequences of your actions. Coalition shares its marketing knowledge through consultancy and workshops so you can improve your decision making, planning and, effectively, your bottom line.

Are you Getting the Results you need from Social Media? Five-part series

I’m so grateful for the knowledge Louise has given me. I feel enlightened!
Training Company, Hampshire

ImageThis is the first in a five-part series of articles which appears in and which will help you to make and get the most out of your social media activity.

In this series, we look at what I call the four key pillars of social media currently used by businesses and how you could be working smarter, starting with Linked In…

Making Linked In Work Harder for you

Just to remind you, social media is about people and it’s about communication.  It’s about sharing information and opinions, being helpful and giving.  We as organisations must remember that we are not in control of what people say about us; all we can do is try to influence positively… More

[caption id="" align="alignleft" width="139"]Image Have you got it?[/caption]

Learn more

The next Making Linked In work Harder workshop is in Brighton on 25 September, 09.30 – 13.00, £50 per person.

Email for more information and to book

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Your social media recipe – not a miraculous new phenomenon!

<meta name=”google-site-verification” content=”zfHO3hno5g7Krt5y2NOglEkrvsbbpC9o9Cugx6m4fGE” /> People who know my philosophies on marketing know that I don’t believe social media is a miraculous new phenomenon. From my perspective, it is an exciting new channel for communicating about your business and yes, there … Continue reading

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Branding & the Key to Success

The key to getting your brand established is to be consistent – in how your customers experience and hear about your brand and in how it looks visually.  The principles behind why you set up the business in the first … Continue reading

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Are you still asking what, why and how?

Join me and Sussex Business Bureau for a day on Social Media on 22nd June 2012.  There are still a few tickets available for this fascinating conference aimed at helping you get more out of your social media. Join us to … Continue reading

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A wealth of experience, but do you know everything?

Chichester Chamber of Commerce has just completed their Enterprise Programme for Over 50s; a four week programme of workshops and coaching for those wanting to start their own business or become self employed. Now, it’s not often I feel insecure … Continue reading

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Organise your own ‘Topping Out’ ceremony!

I was invited to a client’s ‘Topping out’ ceremony on Friday and I made a few ‘notes to self’.  For those looking blankly at the screen, the construction industry marks the achievement of putting the last beam in place on … Continue reading

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Why entering awards is a good thing – but only if you do it properly

I had the interesting job of judging some regional business awards recently and I suffered such polar reactions to the standard of submissions, I had to write a blog post…  I was even taking notes for my blog whilst reading … Continue reading

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