The key to getting your brand established is to be consistent – in how your customers experience and hear about your brand and in how it looks visually.
The principles behind why you set up the business in the first place need to filter through everything that you do, say and deliver.
The experience your customers have of your brand stays with them. If they enjoyed the experience and come back to you, this then becomes their expectation next time they do business with you.
Your company identity is the marque of the trust and reliability you stand for and your customers will become familiar with it and will automatically reach for it.
It creates expectation, so make sure it looks good and it’s consistent across all your materials.