Branding & the Key to Success

The key to getting your brand established is to be consistent – in how your customers experience and hear about your brand and in how it looks visually. 

The principles behind why you set up the business in the first place need to filter through everything that you do, say and deliver. 

The experience your customers have of your brand stays with them.  If they enjoyed the experience and come back to you, this then becomes their expectation next time they do business with you.  

Your company identity is the marque of the trust and reliability you stand for and your customers will become familiar with it and will automatically reach for it.

It creates expectation, so make sure it looks good and it’s consistent across all your materials.


About coalitionmarketing

I am passionate about marketing. More than 17 years' experience across private, public and charity sectors has taught me what works and what doesn't for business and consumer marketing. I set up Coalition in January 2007 in Chichester, to provide organisations with unbiased and independent guidance and knowledge on how to market themselves effectively. Marketing is not rocket science. It is common sense and knowing the consequences of your actions. Coalition shares its marketing knowledge through consultancy and workshops so you can improve your decision making, planning and, effectively, your bottom line.
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