Marketing is dead! Long live marketing!

I recently let go of a few frustrations in my monthly column for The Sussex Newspaper.  Why are we re-inventing the wheel?!

http://thesussexnewspaper.com/columnists/3327-marketing-is-dead-long-live-marketing.html

What are your thoughts about this? How do you go about planning your marketing? Have you succeeded in integrating your online and offline activities?

Advertisements

About coalitionmarketing

I am passionate about marketing. More than 17 years' experience across private, public and charity sectors has taught me what works and what doesn't for business and consumer marketing. I set up Coalition in January 2007 in Chichester, to provide organisations with unbiased and independent guidance and knowledge on how to market themselves effectively. Marketing is not rocket science. It is common sense and knowing the consequences of your actions. Coalition shares its marketing knowledge through consultancy and workshops so you can improve your decision making, planning and, effectively, your bottom line.
This entry was posted in Online marketing, Small Business Marketing, Social media, Strategic Planning and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s