Do you wonder why networking is not quite working for you?

When I started my business in 2007, networking was the most powerful and cost-effective tool in my marketing toolbox. And it got me my first 3 clients.

But over the years, I’ve heard people mutter that it’s not working; it’s too time consuming; they see the ‘same old, boring people’…!  Sound familiar?!

Theoretically, networking is a form of direct marketing, so, as with all marketing, there are a few things you need to ask yourself to ensure you get the most out of it:

http://www.thesussexnewspaper.com/news/business/3702-what-networking-really-means-to-your-business.html

Let me know how you get on and if there are any other tips you’ve found that work for you!

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Hashtags V Twitter handles

I’ve just had an interesting conversation with a new client about Hashtags and Twitter names and which you should encourage when promoting an event.

#Hashtags#

These are used to track/ search for keywords or topics. For instance, I had a few problems yesterday with my car and was tweeting for advice using #carproblems. This meant that if anyone was searching for #carproblems, my tweets would come up, in theory meaning they might be able to help me! (no one did!)

So, in the case of an event or show, you can encourage people to use #idealhomeshow or #homeshow whenever they tweet about the show. This way, every time they use this hashtag anyone else interested will see that tweet when they search for the term/ topic/ keyword/ event.

Let everyone know

Other than suggesting people use it on all your materials and communications, there’s no guarantee that people will, of course, so this effort could be lost.

Twitter names

As you probably know, you can set up an alert so you know when your name is mentioned which means you know exactly when people are talking about you and what they’re saying. By encouraging people to refer to your Twitter name instead of a  hashtag, you can keep an eye on who’s talking about you and what they’re saying.

I would also suggest that the benefit of encouraging this rather than hashtags for any reference to an event is that it will help increase awareness of the event and also potentially bring in new/ additional visitors, rather than just track how often the hashtag is used.

allows you to track an event or campaign

By this I mean people will be more likely to look at your Twitter profile – which of course has a website link (doesn’t it?!) whereas a hashtag on its own doesn’t direct people anywhere – it just shows them what people are saying about that topic.

I believe it is more natural to include a Twitter name rather than a hashtag in a tweet as hashtags can sometimes be quite random, such as #TTS2012 (Travel Technology Show 2012 – ok if you know what you’re looking for!!)

What have you found more useful for your events? Hashtags or your twitter name?

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5 key points for e-marketing success

I delivered a half day workshop on e-marketing this week and we had some really good discussion. This post follows up on the workshop and provides 5 key things which will help you get your e-marketing right.

Pressing the button on e-marketing

e-marketing is instant

E-marketing is as long as a piece of string… It is such a generic term for some very different techniques. But they’re all about marketing your business electronically and include websites, email marketing, AdWords, SEO, web advertising, e-newsletters and everyone’s New Best Friend, social media.

1. Remember the point about e-marketing

Electronic marketing is about being instant, reaching a large number of people quickly –potentially globally, it’s about two-way communication and it’s measurable if you do it correctly.  It’s very much within your control and can easily be tweaked if you need it to be.

2. Know what you’re trying to achieve

Any marketing is pointless unless you know what you’re expecting and e-marketing is no different. There is no point using one of the most measurable marketing approaches, if you don’t know what you’re actually measuring and why.  It’s about responding to your business objectives and also managing your own expectations.

target your readers

3. Don’t miss the key benefit of e-marketing – targeted marketing

e-marketing methods allow you to target very specific audiences, so make the most of it as niche markets are easier to reach.

  • Write your website should with your prospective customer in mind
  • Your e-newsletters should be about keeping in touch with customers and prospects
  • E-shots alert a select group of people to issues relevant to them – these should be different, depending on who you’re e-mailing
  • AdWords are about being clever with keywords you know your target market uses
  • Web advertising will only work if you appear on relevant websites/ newsletters
  • SEO needs constant monitoring – or outsource it!
  • All social media channels are different; they are used for different things, by different people and will provide you with different results.

4. It’s about ongoing communication

e-marketing is about creating, building up, and capitalising on the relationships you have with your clients; it’s about keeping a conversation going. So don’t just do something once and expect it to work!

5. It’s about being relevant

make sure it's relevant

There’s a fine line between relevant and spam! If you’re not relevant,

you’ve missed an opportunity and potentially burnt that lead…  Irrelevant AdWords or ads that lead to an irrelevant landing page won’t get you the results you want.

Have you found e-marketing success?  What works for you? Please share!

are they working?

QR Uncovered

One of the topics that came up in the workshop is QR codes – a new way of getting and measuring direct response. My next blog post will look at how QR codes are being embraced by companies for both consumer and business-facing markets and how well they’re working.

 

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Coalition Connecting for Business

Coalition is exhibiting at the Marriott Portsmouth on Monday 21st November in the Connecting for Business show- why not pop along and see us?!

Connecting for Business, Portsmouth Marriott

As well as having stand at the business show, I’ll be hosting a seminar on social media: Social Media Marketing: Old Rules, New Tools, so if you’ve always wondered, but are not quite sure, join me at 12.00 to hear more about how your social media could improve.

Entry to the exhibition and seminars is free, but you do need to book in advance for the workshop.

All visitors to my stand will be entered into a prize draw to win a free marketing review, so it’s worth popping along…!

I look forward to seeing you there!

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Mentoring Matters

This is my latest article for SussexNewspapers.com, based on a lot of confusion I’ve heard recently from businesses keen to get some support, but not really sure what support they need.

As I provide mentoring for marketing issues, I’m intrigued by how the advice and guidance landscape has changed over the last few years. I also find it has changed the way I deliver my marketing workshops, which are much more interactive, action-based and less like the traditional classroom-style training more widely available.

I’d be really interested to hear about your thoughts, comments, experiences of mentoring; either here in this blog, or via the SussexNewspaper.com article.

Have you tried mentoring? Has it worked/ not worked? Do you think it’s a load of rubbish? Do you provide mentoring? What do you think?

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Chichester Chamber Training Programme

Chichester Chamber of Commerce logo

Represents around 400 local businesses

Coalition is pleased to have been asked to deliver three workshops for the Autumn training programme for Chichester Chamber of Commerce.

The programme is open to members of the Chamber and non members and all workshops are interactive and action-focused, to make sure you’re getting the most from your marketing activity.

9 November 2011 – Marketing: Old Rules, New Tools

9.00am – 12.30pm, Central Chichester

Aim of the Course: To understand why and how marketing is an essential part of business success. Achieve objectives through marketing planning and using  new marketing tools

Learning Outcomes:At the end of the course delegates will be able to: 

  • Set effective marketing objectives
  • Understand how to target the customers you want and to identify marketing opportunities
  • Understand how to achieve an effective marketing mix
  • How to use old and new tools in particular new media and information and communication technology(ICT)
  • How to plan, monitor and evaluate your marketing

Members: £ 50.00             Non Members: £ 65.00

Bookings via Chichester Chamber website

10 November – Networking Skills

09.00 – 11.30 & 18.00 – 20.30, Chichester Yacht Club

Aim of the Course:  Networking is a key part of any businesses marketing strategy. This course will provide delegates with the understanding and application of basic networking tools and  techniques

Learning Outcomes: At the end of the course delegates will be able to:

  • Develop confidence in the use of networking skills
  • Recognise different behaviour patters within networking groups
  • Build rapport with others using questioning skills and active  listening
  • Planning and getting  the most from Networking
  • Develop and appropriate elevator pitch

Members: £ 50.00                          Non Members: £ 65.00

Bookings via Chichester Chamber website

I look forward to seeing you there!

 

 

 

 

 

 

 

Posted in Brand Values, Branding, Online marketing, Small Business Marketing, Social media, Strategic Planning, Training | Tagged , , | 2 Comments

Coalition & Educast make sense of social media – Join us?

Making Sense of Social Media – Get on board this marketing express train! 

Join us for a LIVE Webinar on
Thursday October 13 at 19:30

Space is limited.
Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/877522814

Is your social media activity paying dividends for your business?
Are you making the most of this marketing phenomenon?
Is participating in social media for your business something you know you should do, but just not sure where or how to start?

Join Jan Burgess and Louise Fenwick for this hour long webinar in which we explain the what; why; and how; behind social media in business and the reasons why more and more businesses are making social media a focus for their marketing strategy!

Register Now!
ONLY £14.99
Thursday 13th October @ 19:30

(Once registered you will be forwarded to our website for payment)
If you are unable to attend the live event a link to a recording will be forwarded.

Title: Making Sense of Social Media – Why you have to get on board this marketing express train!

Date: Thursday, October 13, 2011

Time: 7:30 PM – 8:30 PM BST

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

Coalition Marketing logo    Educast logo

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