Category Archives: Strategic Planning

Why waiting for the go ahead is a good thing!

I may be unusual in that I prefer for my prospective clients to take their time deciding that they want to work with me.  The worst thing that could happen is a client rushing into something they don’t understand, so … Continue reading

Posted in Outsourcing marketing, Small Business Marketing, Strategic Planning, Working relationships | Tagged , , , , , | 2 Comments

Effective Marketing on a Limited Budget

Marketing’s not rocket science! Much of it is common sense, but you pay for the expertise in how to plan it, apply it, monitor it and improve it. Some things you can take into account yourself are: 1. Know your customer … Continue reading

Posted in Brand Values, Branding, Small Business Marketing, Strategic Planning | Tagged , , , | Leave a comment

Branding Uncovered: Why it’s relevant for small businesses

Branding is surrounded by myths and misunderstanding and seems to get under people’s skin; “branding is only for big companies!”; “I’m a small business, why should I care?”; “branding costs money…”. Hopefully this post goes some way towards clarity for … Continue reading

Posted in Brand Values, Branding, Small Business Marketing, Strategic Planning | Tagged , , , , , , , | 2 Comments